Earlier this week the American Foundation for Suicide Prevention asked General Motors to pull an advertisement and cease any further promotion and marketing of an ad, which featured a GM factory robot who gets laid off, becomes depressed and then makes a suicide attempt.

This morning our Foundation had several constructive conversations with GM Executives, and I am pleased to announce that GM has decided to pull the ad, including plans to air it on upcoming television programs and on the company?s website.

GM has indicated that they will be revising the ad, removing the scene with the suicide attempt and any implication of suicide before re-releasing the ad in the future.

AFSP and GM have issued a joint statement about the company?s decision and our support of it.

AFSP applauds General Motors for taking these actions.? It is difficult to find organizations that listen. GM did by responding to the concerns of those touched by mental illness and suicide.

Thank you to everyone who joined with us in expressing concerns about the ad.?

Our collective actions have raised awareness, and will help make our country more sensitive to the issues of mental illness and suicide.

Bob Gebbia
Executive Director
American Foundation for Suicide Prevention